Amelia Sutton Jevicki

EXPERIENCE

Chase | NY, NY

Executive Director  of Marketing Campaign Execution & Delivery (May 2023 - present)

• Play an integral role on the performance marketing team, leading a team of campaign producers who support marketers from 8 separate lines of business with all their campaign execution and delivery needs across email, owned media and direct mail.  

• Advise marketers on execution best practices, capabilities and timelines to inform campaign strategy.

• Facilitate monthly partnership health reviews with leaders from each line of business to inform capacity planning, campaign readiness and process optimization

• Evangelize speed to market transformation initiatives, tools and technologies with leaders from all lines of business.  Support change management for more seamless adoption.  

• Oversee the production studio.  10 production artists who support all Chase lines of business with their digital and print needs.  Advise on capacity, process and issue escalation and mitigation.

VICTORIA’S SECRET (VS & CO) | NY, NY

Director of Digital Production (July 2014 – May 2023)

Process Engineering and Innovation

• Led the creation, development and on-going evolution of the Digital Channel process as it relates to brand priorities, technical build projects and industry trends and tools.

• Oversaw the transition off mainframe to a new platform for domestic and international.

• Liaised with HR to define team, roles and appropriate change management as a result of business transformation

Digital Production

• Directed and led the team responsible for all digital production—inclusive of site, email & OLA

• Understood program KPIs, establish team priorities, identifying and communicating risk and mitigation plans with stakeholders; developing and maintaining goals, milestones and project health

• Recommend and intake usability requests to gain insight on initiatives from the customer perspective pre and post-launch

• Accountable for clear and frequent status communication across and upwards within the organization

• Led, coached and motivate 5 team members through change curves; coaching them through continuous change and evolution – keeping them aligned as processes and expectations change with evolving business needs

• Established producer curriculum to advance producer skills and bridge gaps

• Executive produced complex cross channel PAR projects including the company’s first digital fit experience supporting stores, site and app.

  
  

  MOMENTUM WORLDWIDE EXPERIENTIAL AGENCY | NY, NY

  Director of Digital Production (September 2012 – June 2014)

  Executive Producer (June 2010 – September 2012)

• Led Integrated Production team, successfully managing all new business initiatives and production processes while overseeing and guiding all producers with the implementation of production best practices.

• Collaborated with vendors and external partners to analyze various technologies, extracting cutting-edge data on industry innovations and trends to utilize with full immersive cross-platform experiences. 

• Responsible for agency-wide development and integration of digital capabilities to enhance and differentiate Momentum’s offering in the experiential marketing industry

• Worked in concert with Account Management team when responding to RFPs.

• Notable clients and projects include:

• American Express UNSTAGED – live stream concert series which has included artists and directors such as The Killers and Werner Herzog, Jack White and Gary Oldman and the record-breaking Coldplay concert directed by Anton Corbijn with over 20 million live streams, breaking YouTube.

• LG – First ever user-generated 3D concert with Jane’s Addiction shot on LG phones

• Digital, Event and Video projects for: William Grant, Stoli, Microsoft, Coca-Cola, Porsche, Westin, Sheraton and Google

THE LAB | NY, NY

Freelance Senior Producer (February 2010 – May 2010)

• Produced a new website for MGM Monte Carlo Resort and Casino montecarlo.com, as well as a new site for Sawtooth Group sawtoothgroup.com and all four of the TAO restaurant properties which included the creation of a CGI Buddha, recreated from the Buddha in their restaurant.

• Managed SEO optimization for SONY, and MGM Mirage, as well as social media strategy for Next Day Blinds. 

FOX INTERACTIVE MEDIA | NY, NY

Senior Producer (February 2007 – December 2009)

• Produced top-tiered ad sales executions on IGN.com, MySpace, AskMen.com, and RottenTomatoes.com. Lead groundbreaking rich media homepage and microsite executions with budgets up to $2 million, developed a pricing structure for product offerings, answered RFPs from consumer, entertainment, and gaming clients, supported FOX sales teams, worked and coordinated with outside vendors, and managed internal design and editorial teams.

ASSOCIATE PRODUCER

mtvU.com | NY, NY

mtv.com | NY, NY

iNextv.com | NY, NY

• Responsible for producing all touring, contest, and special programming pages for mtvU.com, as well as the bi-weekly newsletter. Assisted with on-air production, music, marketing, ad sales, and integrated marketing to create web content for mtvU.com and Uber channel.

• Performed pre and post-production for the MTV Video Music Awards website, co-produced segments for mtv.com broadband channel Overdrive. Worked with sponsors, ad sales, designers, and outside vendors to produce mtv.com’s most trafficked website.

• Co-produced, wrote, edited, and assisted in location shooting for a web video series entitled “Zero To 60” test driving new cars, shown on ask.com, yahoo.com, and altavista.com. Worked on travel and fashion teams doing research and story development.

RELEVANT EXPERIENCE

• Public Relations Assistant at Sugar PR in Los Angeles

• Assistant to Stage Manager at Metropolitan Productions, Assisted in the production of concerts at major venues in the New York Metropolitan area. Working with bands such as Radiohead, Greenday, Jay-Z, and many others.